Design the front end,
build what happens behind it
I build the pages, funnels, and systems around how your business actually works, connecting the tools, workflows, and custom automations that support the way you operate.
TOOLS & PLATFORM
Services
The scope can start with one part of the project or cover the whole setup, depending on what you need built.
Funnel Strategy & Landing Page Design
I work through the offer, page structure, content hierarchy, and user path before the build starts, so there is a clear direction for the design and development.
- Landing pages
- Lead generation funnels
- Sales pages
- Booking pages
- Funnel planning
Workflow & System Automation
I connect the actions that need to happen after a form submission, booking, purchase, or other trigger, using the platforms already part of your setup.
- n8n workflows
- Make and Zapier automations
- GoHighLevel workflows and pipelines
- Systeme.io automations
- API and webhook integrations
Email Automation & CRM
I set up the parts that handle contact records, email communication, appointments, and internal notifications, with the workflow built around how you want information handled.
- Welcome email sequences
- Lead segmentation
- CRM organization
- Appointment reminders
- Team notifications
Funnel Development
I build funnels in GoHighLevel and Systeme.io, including responsive layouts and custom HTML, CSS, and JavaScript to extend what the platforms can do.
- GoHighLevel funnel builds
- Systeme.io implementation
- Responsive layouts
- Custom HTML, CSS, and JavaScript
Selected Projects
A look at selected projects featuring the funnels, workflows, and systems
I’ve built, each built around a specific problem, process, or goal.
Vektor Fitness Lead Generation Funnel
A focused two-step lead generation funnel built in Systeme.io combining landing page design, lead capture, email automation, and custom domain setup.
Broma Nutrition Lead Generation Funnel
A lead generation funnel designed to grow an email list by offering a free digital nutrition resource, built with Systeme.io.
Harmony Coaching Consultation Funnel
A consultation funnel designed to help prospective clients take the first step toward improving relationships, combining landing page, booking, lead capture, and automation.
Corporate Training Opportunity Finder
An automated n8n workflow that finds companies showing growth and organizational changes, qualifies potential training opportunities with AI, and gives the sales team a clear reason to start a conversation.
B2B Distress Lead Discovery & Outreach Automation
An automated n8n workflow that discovers companies showing business distress signals, enriches company information, prepares personalized outreach, and helps the sales team turn relevant business events into sales conversations.
AI Task Prioritization with Todoist
An automated n8n workflow that reviews unprioritized Todoist tasks, assigns appropriate priority levels with AI, and helps the user focus on the tasks that need attention first.
Coaching Lead Enrichment & Prioritization
An automated Make workflow that enriches coaching leads, identifies returning contacts, and helps the team decide which leads need personal outreach and which can continue through nurture.
Personal Growth Education Lead Intake & Routing
An automated Make workflow that processes applications, identifies new and returning leads, captures their primary focus area, and helps the team respond with the right context for the sales conversation.
Automated Job Scheduling & Artist Notification
An automated Make.com workflow that turns approved job records in Google Sheets into Google Calendar events and artist notifications, keeping scheduling and assignment information synchronized.
Lead Routing & Sales Workflow Automation
An automated Zapier workflow that processes consultation requests, identifies new and existing contacts, routes new contacts based on their assigned score, and triggers the appropriate sales actions.
Automated Service Request Routing & Client Onboarding Workflow
An automated Zapier workflow that captures service requests, separates urgent and routine inquiries, updates customer records, notifies the team, and creates the appropriate operational tasks.
Automated Job Application Processing & Qualification Routing
An automated Zapier workflow that processes job applications, records applicant information, routes applications based on predefined requirements, and automatically handles the next communication and status update for each application path.
Automotive Repair Shop Automation
An automotive repair shop needed a more organized way to handle enquiries, appointments, completed jobs, invoices, and returning customers.
Tattoo Studio Lead to Client Automation
A tattoo studio needed a structured way to handle new tattoo enquiries, quote and consultation requests, deposits, appointments, completed sessions, client follow up, and lost opportunities.
Yoga Studio Lead to Member Automation
A yoga studio needed a structured way to handle new enquiries, trial classes, membership decisions, active members, members with low activity, and former members.
Project Workflow
A structured process that keeps each stage of the project clear, from the initial requirements through to launch.
Discovery & Strategy
Understand the business, offer, audience, goals, and project requirements. Plan the structure, tools, and functionality needed before the build starts.
Design & Build
Work through the design and build based on the requirements established during discovery. Review the work as it develops and make adjustments along the way.
CRM & Automation
Set up the CRM and workflows in GoHighLevel or Systeme.io. Build custom automations with n8n, Make, or Zapier, including the integrations needed for the project.
Testing & Launch
Test the complete setup, check that everything is working properly, fix any issues, and prepare the project for launch.
Design & Automation
From front end to back end.Gary Buena
Automation & Integrations | Conversion Funnel Design | CRM & Workflow
I work across landing pages, sales funnels, CRM and workflow automation. I use GoHighLevel, Systeme.io, n8n, Make, and Zapier, and use HTML, CSS, and JavaScript to extend and customize what the platforms can do.
With over 14 years of technical experience, I bring a strong background in troubleshooting and problem solving, with a practical approach to the work.
Working Together
A few words from people I've worked with.
"The proposal and strategy fit what we had in mind and felt right for our audience. I really appreciated the thought and effort that went into the project."
Paisly Gagnon
Coach"We’ve had some bad experiences with freelancers before, so we were careful about who we worked with. We receive a lot of funnel proposals, but most of them look very similar to what we’ve already tried. His proposal stood out because the strategy was different, and after our call, we decided to work together."
Ellie Drennan
Coach"A friend recommended him to me, and I reached out because I wasn’t happy with how my current funnel was working. After talking through it, I felt like he understood what I was trying to fix, so I decided to have him work on my next projects as well."
Hannah Furmento
Coach"What I appreciated was being able to ask questions even after the project was finished and still get a straight answer. I never felt like I was left to figure things out on my own."
Katie Ruseva
CoachLet's build a funnel that actually works.
Whether you need a new landing page designed from scratch or a complex automation workflow connected to your CRM, schedule a quick call or reach out directly.